Vans Skate

Vans Joins #StopHateForProfit Campaign

Vans has paused all of its advertising on Facebook and Instagram saying they’ll join the Stop Hate for Profit boycott campaign. Over the last couple of days, a handful of brands — beginning with The North Face — started withdrawing their advertising dollars from Facebook. What most don’t know is that Facebook also owns Instagram, so some brands have also decided to stop spending on that platform too.

From Vans

“In response to Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms, #StopHateforProfit is calling for some of the world’s largest corporations to pause advertising on Facebook during the month of July 2020. We see how social media algorithms uplift misinformation, inflammatory content, and hate speech. Moderation needs to be prioritized, regardless of the monetary impact.”

What other brands have joined

Adidas, Reebok, Levi’s, Coke, Ben and Jerry’s, and a slew of others.

Why it matters

Facebook made nearly $71 billion on advertising revenue in 2019. That’s billion with a “B.” If companies like Vans decide not to advertise on Facebook or Instagram because of the hate that pulses through the Newsfeed those losses could add up for FB.

Will anything change? Maybe. But only time will tell. Hopefully, it lasts longer than just a month if it has to.