Tiago Lemos Releases First Signature Model on New Balance

In an Instagram post late last year, Tiago Lemos announced he was leaving DC after 9 years with the brand for New Balance Numeric. This week, his first signature model on NBNM dropped.

The 1010 is a ‘90s hip-hop inspired skate shoe that combines Tiago’s style and influences as a skateboarder.

NB#’s Lead Designer, Jeff Mikut gave Parade World some insight as to what they were going for when they began sketching out the details of the 1010:

With the 1010, Tiago wanted to create something that could truly last – a shoe that essentially got better over time. I think that you will feel more protected in every direction and be hyped to discover a shoe that doesn’t lose its shape or performance benefits over its lifespan.

New Balance seems to be throwing their weight behind Tiago in their latest marketing campaign to sell the shoe labeled #TrustTiago. And why wouldn’t you?!


tiago lemos 1010 6
Release Date
August 10, 2020
$110 USD
NB Website