Rodney Mullen

One of the Innovators

WHO THE F*CK IS THIS GUY?

Rodney Mullen? The goddamn ‘Godfather’ of street skating? One of the most badass innovative skaters on the planet? That Rodney Mullen?

Mullen initially rode for Powell Peralta before leaving to start his own board company, World Industries. He also rode for Plan B and Enjoi before settling in at Almost.

Oh, and did we mention before he crushed every record in the book on a board he studied biomedical engineering at the University of Florida.

The biggest obstacle to creativity is breaking through the barrier of disbelief.

WHY YOU SHOULD CARE.

He INVENTED the kickflip. One of the most (now) basic tricks but back then tripped people out. Originally dubbed the ‘magic flip,’ it’s since morphed a bit since it was first landed back in 1983.