RIP Keith Hufnagel 💔

It’s been a somber year and we couldn’t be more saddened to hear that Huf passed away last night at the age of 46.

Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight. It’s hard to put into words what he did for so many as a skater, a founder, and a person. RIP HUF.

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We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.  Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could. Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right. Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.  But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it. Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.  Rest in peace, Keith.

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I can’t remember the exact day we met Huf but it was for sure with @_raymate and @alexvalich skating a spot in Long Island in 91’. We were these hood suburban kids and hanging out with anyone from the city had an allure to it. We would take the train to The Banks on Saturday mornings and once you hit the city and see @jeffersonpang ripping and especially Keith you knew you were in a different world. But unlike most of the the city kids Keith was much different. He invited us to his house, he invited us into his world. He would have 5-6 person sleepovers and we would wreck his house, piss his brother off and his parents would always be smoking at us in the morning. I’ll never forget watching you bomb 1st avenue and throw ups with Justin above the pizza place. we had a lot in common and I always admired how you cared more about everyone else than yourself and wanted everyone to be good no matter what. You always invited me to your parties through out the years. Your wedding in Carmel and the crew that was assembled was history making. You brought the whole world together. Al and the Aussie boys etc. SF-NY you changed SF forever. You influenced me and pushed me. We used to talk for hours about business. We loved the sport of business and you played it better than a Fortune 500 CEO. You slide into fatherhood seamlessly no doubt and brought it back to the BMX days with Keenan. We will all stay around him and be great Uncles for him. Thank you Keith for your contributions to our culture, to me personally and fighting and saying Fuck It from the start to the end. Bagel.

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rest easy, legend. thank you

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Once upon a ‘90s time we all lived on a “campus” in LA that felt like our own little skateboard neighborhood. On every block you’d run into someone you knew and constantly hear the clack of wheels on the sidewalks. And then there would be the random house party and Simon Woodstock would show up and break your shower door, or we’d all be in Europe on some ridiculous tour the likes of which few had ever experienced in a long, long while. Simpler times, long before the complexities of life set in. I’m thankful to have had all these experiences with Keith and grateful for the work and support he provided to me later on when I needed it most. “Too soon” is a grossly unjust understatement, but his legacy will roll on and on. #RIPHuf

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The word LEGEND has entered our everyday lexicon to the point that we've lost sight of its huge power and rarity. Keith Hufnagel defined the word, his reputation extending far beyond our skateboarding bubble, a man so iconic that his name, in just three letters, H-U-F, has come to represent a worldwide brand. Hailing from New York City, HUF burst onto the 1990s San Francisco skate scene with otherworldly power and pop, reaching the height of his profession, while simultaneously orchestrating his next landmark, launching his own mold-breaking, brick and mortar stores in The City. Lightyears ahead of the curve, his vision and curation of those shops would transform HUF from nickname to international trademark. We didn't just want to skate like HUF, we wanted to look like HUF – to be HUF. Each of us leaves our own little mark, but Keith, you left a whole damn, still echoing canyon. Don't see how we'll ever fill that void, don't know if we want to. Love you forever ❤️ – Tony Vitello

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