96% of Generation Z and Millennials believe they could not make eco-conscious purchasing decisions due to an increased cost of living.
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The Green Travel Dilemma
90% of consumers look for sustainable options when traveling, but 70 percent feel overwhelmed by starting the process of being a more sustainable traveler.
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Green Guilt or Wallet Woes?
While up to 80% of consumers said they are concerned about sustainability, only 1% to 7% have paid a premium for sustainable purchases.
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Waste Not, Want Not: Portion Control and Takeaway Precautions Can Make a Difference
73% of people believe that having accurate portion sizes to avoid food waste is important to them, and 68% feel takeaway restaurants should have precautions in place to avoid unnecessary food waste.
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On the Hunt for Eco-Friendly Finds
88% of consumers check the sustainability of a product before purchase at least sometimes; one in five always check.
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Duped by 'Greenwash' Claims
57% of consumers believed 'greenwash' claims that were exaggerated, misleading or inaccurate were a reliable source of information about a company's environmental practices.
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Talk is Cheap
66% of global people agree with the statement that “companies say they care about the environment, but their actions fall short of their words."
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Beauty Shoppers Crave Responsible Sourcing
Responsible sourcing is one of the most important sustainability claims to 45% of consumers, and a further 24% want beauty brands to increase their use of ingredients produced in a more sustainable way.
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Saving the Planet One Grocery Run at a Time
One in two US consumers say they've changed Food & Grocery brands based on ESG considerations, with the number rising to seven-in-ten among Millennials.
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Influencers Take the Lead in Driving Sustainable Choices
Influencers have the single largest impact on consumers’ sustainability choices, ahead of TV documentaries, news articles and government campaigns.
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FROM THE BLOG
We sift through all those dense research reports so you don't have to.
Young entrepreneurs are using their fashion industry knowledge and social media skills to find rare pieces and resell them to fashion-conscious buyers.
America faces a shortage of skilled workers in essential trades like carpentry and plumbing, and it seems like the younger generation just isn't interested.
