The fanaticism of sports fans knows no bounds, as evidenced by their willingness to paint their faces, wear ridiculous costumes, and spend exorbitant amounts of money on team-branded toasters.
The Drastic Decline of Black Players in MLB Rosters
American Black players made up 18 percent of all MLB rosters in 1991; on opening day in 2022, they composed a paltry-ass 7.2 percent. (And 28.5 percent were Hispanic or Latino.)
COPY
SOURCE
Body Image Concerns and Clothing Choices Pushing Girls Out of Sports
70% of women saw girls drop out of sport when they were at school due to clothing and related body image concerns, with many left feeling “sexualized” by what they were forced to wear.
COPY
SOURCE
Gridiron Guardians
71% of American football fans believe that leagues and teams need to do more to protect players from injury.
COPY
SOURCE
Emerging Markets Dominate as Sports Fans Take the Global Stage
Emerging global markets show the highest interest in sport. Countries like Nigeria, Indonesia, Colombia, Turkey, India, and the UAE have the highest percentage of individuals who consider themselves sports fans. On the other hand, traditional sports hubs such as the USA, UK, and France have less than half of their respondents who identify as sports fans.
COPY
SOURCE
College Sports Fans Reign Supreme as America's Largest Fan Base
College sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Of the 42% of college sports fans who are female, 31% have incomes greater than $150,000.
COPY
SOURCE
Socially Conscious Sports Fans Demand More
Socially conscious sports fans think teams and leagues should support a variety of causes. The top include causes related to social justice, anti-racism, DEI, voting rights and environmental sustainability.
COPY
SOURCE
College Sports Fans' Language Change with Their Team's Fate
Fans increased the use of first-person pronouns such as “we,” “us” and “our” when their team scores or is winning. In contrast, fans preferred using pronouns such as “they,” “them” and “their” when their team was behind or lost.
COPY
SOURCE
Live Sports Events Boost Well-being and Banish Loneliness
Attending live sporting events results in higher scores of two major measurements of subjective wellbeing – life satisfaction and a sense of 'life being worthwhile' – as well as lower levels of loneliness.
COPY
SOURCE
American Pets Outdo Their Parents in Fandom
Four in five American pet parents claimed their pets to be bigger sports fans than them, out of the 68% who identified as sports fans themselves. 79% said they watch sports with their pets and 83% even said their furry friends have a favorite sport to watch.
COPY
SOURCE
UK Cycling Fans Crowned Healthiest Despite Boozy Viewing Habits
Cycling fans top the charts for the healthiest sports fan base in the UK even though more than half of cycling followers drink when watching sport.
COPY
SOURCE
Safety and Security Now Top Priority at Sporting Events
73.2% fans consider safety and security measures when deciding to attend an event and 77% prefer that these security measures be visible throughout the venue.
COPY
SOURCE
steal these insights
FROM THE BLOG
We sift through all those dense research reports so you don't have to.
Young entrepreneurs are using their fashion industry knowledge and social media skills to find rare pieces and resell them to fashion-conscious buyers.
America faces a shortage of skilled workers in essential trades like carpentry and plumbing, and it seems like the younger generation just isn't interested.
