Music is like a magic potion. It can turn a mundane task into a dance party, a bad day into a good one, and even make us feel like we can sing like Beyonce when we definitely can't.
In 2021, 75% of US TikTok users find new artists on the app, and 63% discover new music on TikTok before any other platform.
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New Music Losing Market Share and Fans Faster Than a One-Hit Wonder
‘Current’ music actually getting less popular in terms of the volume of streams and sales it attracts. ‘Total Album Consumption’ of ‘Current’ recorded music in the United States in the first half of 2022 fell 1.4% in volume versus the equivalent metric from the same period of 2021.
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Gen Z More Likely to Spin Vinyl Records
Gen Z music listeners are 27% more likely to purchase vinyl records compared with the average music listener
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Listeners Turn to Tunes for Emotional Support
66% of music listeners turn to music to help them overcome personal or emotional challenges.
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Rock Fans More Likely to Buy
Rock fans are 38% more likely to buy merch at an in-person music event and 30% more likely to buy online from a separate retail brand.
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Friendship is in the Air via Spotify Playlists
Spotify says there are more than 11 million user-generated playlists with the word “friend” in the title. The company also notes that there has been a 35% increase in streams of these playlists in 2022 in the United States, compared to last year.
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Turn Down the Volume or Risk Losing Your Hearing
A new study found that up to 1.35B young people are at risk of hearing loss due to dangerously loud listening habits.
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A Craving for More Merch
31% of Gen Z wish artists provided more merch options so they can show their support for favorite artists.
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