Ah, love. No two love experiences are the same, since it depends on individual quirks, past experiences, and cultural influences. It's a wild and mysterious ride, but a ride worth taking.
How the Internet Became the Matchmaker for Nearly Half of Hetero Couples
Nearly 40% of heterosexual couples met online as of 2017. And we have to imagine that number is higher after the pandemic.
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Emotional Intelligence is the New Six-Pack
Emotional maturity — not looks — now tops the list of attractive traits for U.S. singles, according to IU Kinsey Institute’s 11th annual Singles in America study.
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LGBTQ+ Couples Lead the Way in Frequent Finance Discussions
LGBTQ+ couples are talking about finances on a more frequent basis than non-LGBTQ+ couples; 77% of LGBTQ+ couples discuss it at least weekly compared to 65% of non-LGBTQ+ couples.
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See-Through Styles Soaring
According to shopping app Lyst, searches for “see-through” clothing pieces have gone up 63% since 2021, while male shoppers’ desire for cropped items has increased by 21%.
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More Women and Men Saying 'I Do' in Their 40s and 50s
The rates of people having their first marriages in midlife (ages 40–59) increased 75% for women and 45% for men from 1990 to 2019.
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Situationship: The Gray Area of Romance on the Rise in Tinder Bios
“Situationship.” The term — which defines a romantic situation somewhere between a casual fling and a formal, committed relationship — was up 49% in Tinder bios in 2022.
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Nearly Half of Cohabitating Couples Regret Taking the Plunge
42% of people who have moved in with a romantic partner ended up regretting the move. Reasons included: The relationship didn't work out (48%); We moved too fast/rushed the decision (31%); Realized we weren't compatible for co-living (27%); It made it harder to break up (26%).
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Love Ain't Cheap
US daters are collectively spending $117.4B annually looking for love, or $1.56k/person per year, up 40% in the last decade.
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Couples Choose Cash Over Cupid to Keep the Spark Alive
23% of all couples are primarily staying in their current relationships due to financial dependency.
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The Connected yet Lonely Generation
Gen-Z is saying they are lonely. 41% of male and 34% of female Gen-Z say they feel lonely, the largest amongst any generation when combining both genders.
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FROM THE BLOG
We sift through all those dense research reports so you don't have to.
Young entrepreneurs are using their fashion industry knowledge and social media skills to find rare pieces and resell them to fashion-conscious buyers.
America faces a shortage of skilled workers in essential trades like carpentry and plumbing, and it seems like the younger generation just isn't interested.
