Complex Details The History of Savier

A look at what came before NIKE SB

Savier NIKE SB

Savier’s short-run birthed, or at least shaped, the blueprint of the Nike SB program. Now, Complex is doing a deep-dive on the history of the brand.

Savier’s short-run birthed, or at least shaped, the blueprint of the Nike SB program. Now, Complex is doing a deep-dive on the history of the brand.

The company had its heyday somewhere between 2000-2004. Well, I guess we wouldn’t really call it a heyday. Savier existed during that time. It was purchased by Nike in 2001 when the brand decided it wanted to make its foray into the skateboarding scene.

Although they had a brief run, Savier’s initial pro list was stacked and featured Brian Anderson, Brad Staba, and Stefan Janoski was added soon after. But even with an OG legend lineup, it couldn’t save the shoe company from its short-lived run. But it did set the stage for what Nike SB has become today. And you can check out how it all went down over on Complex.

With Nike as a somewhat silent partner, Savier was a unique entrant to the market, as they had the appearance of a core brand with the benefits of an industry giant, specifically Nike’s proprietary technology and vast resources.